Travel behavior, including travel patterns, transportation choices, seasonal demand and socialization processes are all affected by beliefs, especially in the context of religious tourism. Religious site visitors tend to travel with family members or organized groups, and their trip is highly seasonal, influenced not only by climate and weather but also by the occurrence of holidays, ceremonies and work schedules. At some religious sites, there are socio-demographic differences in demand for travel products. A visit to a religious heritage site is often an esthetic experience, one that may engage visitors at emotional, physical, intellectual or spiritual levels. While the core activity of most religious sites is prayer and worship, evidence suggests that spiritual motives are not the only reasons people visit these sites. Other factors motivating visitation include “spur of the moment decision” (accounting for the majority of visits); family connections with site famous people who were connected with the site; and personal interest in architecture or historic art works such as stained glass. Most scholars commonly refer to differences between pilgrims and tourists when discussing visitor experiences at religious sites. The main difference noted is the traveler’s motive for visiting a specific site, with pilgrims being driven by sacred or spiritual desires, while tourists are motivated by secular interests or pleasure.